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Nov 4, 2010

Life in the Green Lane: The Sins of Greenwashing.

For those of us who have been diligently trying to “go green” while shopping last week’s news was more than a little disheartening. According to the “Sins of Greenwashing: Home and Family Edition,” released by North American environmental marketing company TerraChoice, more than 95% of consumer products examined committed at least one “greenwashing” violation. Ninety-five percent! Obviously, not a good thing. In conducting its study, TerraChoice examined more than 5,000 products in 34 stores in the U.S. and Canada and found more than 12,000 “green” claims among them. Interestingly, the study also found that big box retailers are more likely to stock legitimate “green” products with… Read more