Avoid truthful but misleading advertising. Be careful what you say, especially about your competitors. As expected, competitors are sensitive to any negative allegations made about their products or services, since it may likely have an effect on the business’s sales and reputation. Some competitors may even file a lawsuit to enjoin the use of such statements, even if the statements are technically true. On March 21, 2019, MillerCoors, LLC (“MillerCoors”), which sells Miller Lite and Coors Light, filed a complaint against Anheuser-Busch Companies, LLC (“AB”), which sells Bud Light, after the Bud Light commercials shown during Super Bowl LIII and… Read more
Tag: false advertising
National Grange Again Victorious in the Eastern District of California
On August 13, 2018, Judge Shubb of the Eastern District of California awarded sweeping relief to SGR client the National Grange of the Order of Patrons of Husbandry (the “Grange”), the nation’s oldest agricultural fraternal organization. For years, California has been the epicenter of a heated battle between the Grange and the former leader of its chartered California chapter. The court’s award of summary judgment, the latest of a string of victories in favor of the Grange, confirms that the history and goodwill of the California State Grange, as well as copyrighted content produced by the organization, is the intellectual… Read more